Style Guides
that keep your brand consistent.
Keep your brand consistent and cohesive with a professionally designed Style Guide.
A brand style guide is an essential tool for maintaining a strong and professional identity - both internally and externally.
It outlines how to use your logo, colours, fonts, imagery, and tone of voice, helping staff, designers, and external partners all stay on the same page.
Whether you're creating a social post, briefing a new supplier, or onboarding a new team member, a clear style guide ensures your brand always looks polished, purposeful, and recognisable.
As your business grows, it becomes even more important to protect the integrity of your visual identity.
Why choose Synergy Graphics to design your Style Guide.
We bring your brand together with clarity, consistency, and over 25 years of design experience.
✔ We live and breathe branding—so we know what works
✔ Over 25 years' experience building strong, cohesive identities
✔ Flexible options from one-page quick guides to detailed, comprehensive manuals
✔ Easy-to-follow layouts that make brand consistency effortless
✔ Tailored to suit your business size, team structure, and marketing channels
A professionally crafted style guide is more than a reference, it's a long-term asset for keeping your brand on track as your business grows.
Why this satisfied client chose Synergy Graphics:
Synergy Graphics created a clear and practical style guide for Albany Youth Support Association that has been invaluable for our ability to maintain consistency across our communications.
The guide is easy to understand, is well structured, and makes it simple for both internal staff and external suppliers to apply our branding correctly.
It has taken the guesswork out of using our logo, colours and typography, and has helped us present a more professional and cohesive brand across all materials and across time.
Rachael Wilsher-Saa, Albany Youth Support Association
Synergy Graphics offer two Style Guide options, designed to suit different needs
Every brand is different, and so is the level of guidance needed to keep it consistent. That’s why Synergy Graphics offer two style guide options:
a One-Page Style Guide and a Comprehensive Style Guide.
Both are designed to make it easy for your brand to be applied correctly - whether that’s by your internal team or external suppliers such as printers, sign writers, designers or web developers. The difference comes down to how much detail you need, and how widely your brand will be used.
Brand Snapshot Style Guide
Clear, practical, and easy to share
The One-Page Style Guide provides a concise snapshot of your brand essentials. It’s ideal when you need a quick reference to ensure your logo, colours and fonts are used consistently - without overwhelming detail.
This option works well if:
Synergy Graphics are designing most of your brand materials
Your brand use is relatively straightforward
You need something simple to share with external suppliers
You are just starting out or prefer a streamlined approach
Includes:
Logo versions
Colour palette
Typography
Comprehensive Style Guide
Detailed, future-proof brand guidance
The Comprehensive Style Guide provides in-depth guidance on how your brand should look, feel and sound across a wide range of applications. It’s designed for businesses that are growing, working with multiple suppliers, or wanting long-term consistency across print, digital and marketing materials.
This option is best if:
Your brand will be used across multiple platforms or locations
Several people or suppliers will be working with your brand
You want clear rules around logo usage, imagery and tone of voice
You are investing in a brand built to grow and evolve
Includes:
Brand overview
Logo versions
Logo usage guidelines
Colour palette
Typography
Image library
Tone of voice (where applicable)
Not sure which option is right?
That’s completely normal - and we’re here to help. We’ll recommend the option that best suits how your brand will be used now and into the future, based on your goals and how you plan to work with your brand.
If you’re unsure, we’re always happy to talk it through and help you choose the level of guidance that makes the most sense for your business.
Examples of Style Guides designed by Synergy Graphics
Peek at some of the Style Guides we’ve created, they range from a compact one-page brand snapshot to a more detailed brand bible.
FAQs.
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A style guide is like a rulebook for your brand. It shows how your business should look and sound, so everything stays consistent—whether it's your logo, colours, fonts, or the tone of your words. It helps anyone working with your brand (like staff, designers, or printers) know exactly what to do, so everything feels polished and professional.
Think of it as a cheat sheet that keeps your brand looking the same across all platforms—whether you're posting on social media, printing flyers, or launching a new website.
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Style Guides ensure consistency across all platforms and help your team, suppliers, and partners represent your brand accurately.
The last thing you want when you have spent money and time building up your brand, is for internal staff to using different fonts and colours to your website designer or graphic designer for instance. This will dilute your brand and end up looking a bit like a circus!
We might be biased but we believe every business should have one!
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Absolutely! At Synergy Graphics we offer basic/single page guides for small businesses and quick reference to logo, font and colour palette as well as a comprehensive version for larger or growing teams that cover all in the single page, plus image library, icons, marketing collateral, brand elements, tone of voice and more.
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Definitely.
We can revise and expand your current guide to match your evolving brand. It is common for your Style Guide to be a bit of a work in progress as your brand grows and evolves over time.
there are no stupid questions…
Style Guide creation process.
in summary…
We aim to make our Style Guide design service as stress-free as possible, with clear processes, collaboration and transparency:
Discovery & Brief – We chat through your brand needs and determine what level of guide will suit you best - basic or comprehensive.
Costings and Payment Options - We’ll send through a quote with payment options. Once accepted, we issue a deposit invoice to get started.
Concept Development – Using your existing brand elements or those we’ve developed, we create your guide using your current brand assets.
Refinement – You’ll review a draft, provide feedback, and we’ll refine the guide until it’s clear and practical.
Final Delivery – You receive a PDF of your Style Guide with all relevant assets and instructions, ready to share with your team or suppliers.
More ways to Get noticed.
A strong brand doesn’t stop at style guides. We design everything from print and signage to supporting marketing materials… so your business gets noticed in more ways.
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Unique, custom branded icons designed to bring consistency and personality to your brand.
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Enhance your projects with custom illustrations. Unique visuals to elevate your brand and engage your audience.
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A great way to present complex information clearly using visual, easy-to-understand graphics.
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A brand refresh is ideal for businesses ready to refine and modernise their existing brand.
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Have your property digitally illustrated to clearly display what you need to in a casual, fun way.
Still exploring?
Head back to our full range of services and browse more options.