Brand Refresh
that helps your business Get noticed.
Give your brand a fresh new edge.
If your current brand no longer reflects who you are or where you're headed, a refresh can make all the difference. We update and modernise your identity while preserving the core essence that your audience knows and trusts.
Whether it’s a subtle polish or a more noticeable update, we’ll help your brand feel current, confident, and ready for what’s next.
It's all about making your business feel like you again, just with a sharper edge.
Why choose Synergy Graphics to work on your business branding.
We don’t just dive into design, we get to know you. What drives your business, who you’re trying to reach, and what sets you apart.
Then we bring all of that to life with a brand that feels authentic and connects with the right people.
✔ Strategy and creativity working hand in hand
✔ A collaborative process where your input matters
✔ Branding that’s built around your values and voice
✔ Designed to look great everywhere - from your website to your signage
A strong, well-thought-out brand doesn’t just look good, it builds recognition, trust, and confidence from the very first impression.
If you’re not sure where to start, message the team, we’re here to guide you every step of the way.
Why this satisfied client chose Synergy Graphics:
I was lucky to secure a branding health check with Nicola through the Albany Business Centre and am blown away by Nic and her creativity.
I was welcomed so warmly to their offices where I was lead through a series of questions and brainstorming to get to the core of my brand.
My appointment focused on my logo and I came away with more than I expected.
Can’t recommend Nicola and her team enough. Brilliant!
Jennifer Shenton, JSD - Jenni Shenton Design
Example of a Brand Refresh
When we mentioned a “subtle polish”… this is exactly what we meant.
Grande Food Service refined the green element in their logo to better reflect the shape of Western Australia — highlighting the region they proudly source their produce from and supply to.
FAQs.
there are no stupid questions…
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Think of a Brand Refresh like giving your brand a haircut, a wardrobe update, or a fresh coat of paint. It’s still you—just more polished, current, and confident. A refresh keeps the essence of your existing brand, but might update your logo, colours, typography, or overall look and feel so it feels modern and aligned with where your business is now.
A Rebrand, on the other hand, is a complete transformation. It’s ideal when your business has changed direction, merged, or outgrown its original identity and needs something entirely new—from your name and messaging to your visual identity.
Not sure which is right for you? Let’s chat and figure out what your brand really needs.
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Brand development is the process of creating and shaping your business's identity, values, and voice.
It’s important because it helps establish recognition, trust, and connection with your target audience.
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It varies based on your needs, but a full brand development project typically takes 2–6 weeks from discovery to delivery.
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Absolutely! We guide you through the entire process - from naming and messaging to visual identity and brand voice.
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Yes, logo design is usually part of a full brand development package unless otherwise specified.
In terms of order of branding items, the logo is usually first up.
Branding Process.
in summary…
We aim to make the journey as stress-free as possible, with clear processes, collaboration and transparency:
Discovery & Brief – We start with a chat to understand your business, goals, audience, and design preferences. This forms the foundation of the creative brief and helps us quote the project accurately.
Costings and Payment Options - We are transparent with the costs involved and offer payment options, the most popular being 50% deposit and 50% balance on completion. On acceptance of the quote, we arrange your deposit invoice.
Concept Development – With the deposit received, we explore creative directions and start with the logo design concepts. We present initial concepts to you that align with your brief.
Refinement – You provide feedback and we refine your chosen concept into a polished brand identity.
Final Delivery – We supply your brand assets in all required formats along with a brand guide outlining how to use them. a ‘File Format Guide’ so you know when to use which file.
More ways to Get noticed.
A strong brand doesn’t stop at one touchpoint. We design everything from print and signage to supporting marketing materials… so your business gets noticed in more ways.
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Maintain consistent branding with a Style Guide that defines your logo usage, fonts, colours and more!
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Unique, custom branded icons designed to bring consistency and personality to your brand.
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Professionally designed event branding — from marketing materials to booklets, name tags, programs, and presentation slides.
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Be proud to hand out your business cards. They’re often the first connection with clients—make it count!
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Promote your business on-the-go with portable banners! From pull-up and flag to canvas banners.
Still exploring?
Head back to our full range of services and browse more options.