Logo File Formats.
WHICH FILE FORMAT SHOULD I USE AND WHEN?
Your logo suite will contain numerous versions, saved in various file formats to ensure you have the right file for any print or digital requirements.
It’s probably a bit confusing, not to mention a bit overwhelming, so here is a simplified explanation for you.
FILES FOR PRINT
High resolution files - suitable for any printed material
Stationery
Flyers/Posters
Signage
Screen printing
Embroidery
Banners
Billboards
THINGS TO NOTE:
You may not be able to open or view the .eps file unless you have the specific software but please don’t dismiss this format.
The .eps and .pdf will be the files a printer, designer, signwriter, screenprinter or embroiderer will need to produce quality products.
FILES FOR DIGITAL
Low resolution files - suitable for anything viewed on a screen
Websites
Email Signatures
Social Media
Power Point Presentations
Digital Letterheads
Online Invoices
THINGS TO NOTE:
These files are not suitable for enlarging or printing - this will cause them to appear blurry or pixelated.
PNGs may have a transparent background.
JPGs do not have transparency.
If you have any questions or find you need another format or logo version along the way, please just let us know!