Brand Development
that helps your business Get noticed.
Whether you’re launching a new business or rebranding an existing one, we help create a clear, confident identity that truly fits you business.
We work alongside you to shape how your brand looks, sounds and shows up — from your logo and colour palette to typography, tone of voice and values.
The result is a cohesive brand foundation that supports where your business is heading, now and into the future.
We love building brands from the ground up, and we’ll make the process feel simple, collaborative, and exciting.
Let’s create something that truly feels like your business.
Why choose Synergy Graphics to work on your business branding.
We don’t just dive into design, we get to know you. What drives your business, who you’re trying to reach, and what sets you apart.
Then we bring all of that to life with a brand that feels authentic and connects with the right people.
✔ Strategy and creativity working hand in hand
✔ A collaborative process where your input matters
✔ Branding that’s built around your values and voice
✔ Designed to look great everywhere - from your website to your signage
A strong, well-thought-out brand doesn’t just look good, it builds recognition, trust, and confidence from the very first impression.
If you’re not sure where to start, message the team, we’re here to guide you every step of the way.
Brand Development Examples
Scroll through some of the brands we've helped bring to life, each one a unique expression of our client’s story and purpose.
FAQs.
there are no stupid questions…
-
Brand development is the process of creating and shaping your business's identity, values, and voice.
It’s important because it helps establish recognition, trust, and connection with your target audience.
-
It varies based on your needs, but a full brand development project typically takes 2–6 weeks from discovery to delivery.
-
Absolutely! We guide you through the entire process - from naming and messaging to visual identity and brand voice.
-
Yes, logo design is usually part of a full brand development package unless otherwise specified.
In terms of order of branding items, the logo is usually first up.
-
Think of a Brand Refresh like giving your brand a haircut, a wardrobe update, or a fresh coat of paint. It’s still you—just more polished, current, and confident. A refresh keeps the essence of your existing brand, but might update your logo, colours, typography, or overall look and feel so it feels modern and aligned with where your business is now.
A Rebrand, on the other hand, is a complete transformation. It’s ideal when your business has changed direction, merged, or outgrown its original identity and needs something entirely new—from your name and messaging to your visual identity.
Not sure which is right for you? Let’s chat and figure out what your brand really needs.
Branding Process.
in summary…
We aim to make the journey as stress-free as possible, with clear processes, collaboration and transparency:
Discovery & Brief – We start with a chat to understand your business, goals, audience, and design preferences. This forms the foundation of the creative brief and helps us quote the project accurately.
Costings and Payment Options - We are transparent with the costs involved and offer payment options, the most popular being 50% deposit and 50% balance on completion. On acceptance of the quote, we arrange your deposit invoice.
Concept Development – With the deposit received, we explore creative directions and start with the logo design concepts. We present initial concepts to you that align with your brief.
Refinement – You provide feedback and we refine your chosen concept into a polished brand identity.
Final Delivery – We supply your brand assets in all required formats along with a brand guide outlining how to use them. a ‘File Format Guide’ so you know when to use which file.
More ways to Get noticed.
A strong brand doesn’t stop at one touchpoint. We design everything from print and signage to supporting marketing materials… so your business gets noticed in more ways.
-
Your logo is your business identity, portray your business professionally and proudly.
-
Unique, custom branded icons designed to bring consistency and personality to your brand.
-
Maintain consistent branding with a Style Guide that defines your logo usage, fonts, colours and more!
-
Promote your business on-the-go with portable banners! From pull-up and flag to canvas banners.
-
Brochures provide a clear, brand-consistent way to present your information.
Still exploring?
Head back to our full range of services and browse more options.